The NOW® mission is - To provide value in products and services that empower people to lead healthier lives.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

NOW is still family owned as it has been from the beginning. El Richard started the company in 1968 and the entire family has contributed to the success of NOW.

The Story of Now Foods

Celebrating over 40 Years of Empowering Healthier Lives

In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, we have made it our life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. 

Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while we have grown considerably over the past four decades, one thing has never changed – our commitment to providing products and services that empower people to lead healthier lives.

NOW Foods Virtual Tour of the Labs

WARNING:  Always work with a doctor's supervision for maximum safety.  As with any drug, if you are pregnant or nursing a baby, consult a health professional before using this product.  Consult a physician for use in children under 12 years of age.  If conditions worsen, recur or persist for more than 7 days, consult your physician.  Keep out of reach of children.  Do not use if tamper resistant seal is broken or missing.